Youtube

Introduction

Youtube is one of the most popular social media app and website where users can stream and upload online videos with access to the internet. It was discovered in 2005 by Steve Chen, Chad Hurley, and Jawed Karim. The platform was bought by google in October, 2006. It is the best platform for content creators to upload their content in the form of videos. This social media app allows its users to a wide variety of videos such as vlogs, music videos, movie trailers and many more.






Youtube Shorts

In September 2020, after the ban on TikTok, Youtube launched YouTube Shorts in India which is just like Instagram reels where a user can upload a video of up to 60 seconds long. Later, it was launched globally on July 13, 2021.Youtube Shorts saves the time of viewers by providing quick and short results of their searches. So that, they do not have to watch 10-20 minute long videos.This feature is available in all android and ios devices. 


Subscriptions

Users of YouTube have the option to subscribe to the channels they like the most. By this, they get the videos related to that channel and they get the notifications whenever any of their subscribed channel uploads a video. Moreover, when a channel crosses 1 lakh subscribers, the channel will get a silver play button from Youtube. 

Similarly, golden play button is given by the company to the channel which crosses 10 million subscribers. 

Diamond play button is given to a channel which surpasses 10 crore subscriptions. 







Monetization

There are some rules, regulations and guidelines for content creators to get paid. 

  • Firstly, they have to agree and join the Youtuber Partner Program.

  • Secondly, channel owners have to connect their Google Adsense account with Youtube. 

  • Lastly, they can set their monetization preferences. 

The eligibility criteria for monetization is that:

  • The channel must have more than 1000 active subscribers.

  • There should be 4000+ hours of watching in the last year.

  • 10 million genuine public views on Shorts in the last 3 months.



Youtube Premium

It is a paid membership version of Youtube, allowing its users to watch content adsfree. With this feature, they not only have access to offline video streaming but also can play the videos in the background while using other apps.The current price of Youtube Premium in India is Rs 129 for 1 month, Rs 399 for 3 months and Rs 1290 for 12 months.This variant was launched in November 2014, later on many changes were done to this feature. It is also an option for creators to earn more through the platform.

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